Promoting your accommodation effectively is critical to increasing the direct conversion of your website and you must use every tool you can to showcase your asset - strong Hero header imagery, positive descriptive content, bulleted facilties list, image galleries and very strong calls to action to book direct and view offers.
There is no reason for not having this information on your main accommodation page and subsequent pages for ech room or suite type as shown below.
As ever the aim is to REDUCE FRICTION - you should be helping the guest find the correct room and offer and then importantly driven them quickly and directly to the relevant booking page.
Your web booking engine should be linking directly from each room type or package through to your booking page. Each room type can be set up with a separate Price Group which will only show that type of room making it easy for the guest to book.
If you have some special offers these should be highlighted using clear calls to action - using "Feature Boxes" to link to specific pages for each promotion. Don't just promote but make sure the Call to Action for the guest takes them straight where they expect to go.
The fictional Brigadoon Hotel is, quite literally, Scotland's Destination of Dreams but unlike other hotels it can and does reinvent its accommodation as and when it's necessary. The Brigadoon features the widest range of overnight accommodation offering guests the very best choice and quality of rooms in the country.
The hotel itself has fifty ensuite bedrooms offering a mix of luxury suites, deluxe and standard twin/double bedrooms and the wonderfully spacious penthouse loft apartment.
In addition Brigadoon Estate offers six traditional Scottish style cottages each designed to commemorate famous Scots and our history along with our modern but sympathetically located family apartments.
All of our rooms and accommodation pacakges are available to book online through our own website and we encourage all of our guests to ALWAYS Book Scotland Direct. Not only do you as guests assure yourselves of the very best rates, best availablility and service you also help the hotel improve its services.
You can read our own Best Rate Guarantee using the link below.
All of our bedrooms are designed to the highest quality and all include the following amenities
Each room offers
Please feel free to browse our rooms virtually.
We have tried to make this website as accessible as possible and easy to use for everyone, regardless of circumstance or ability.
All our page templates comply with the WCAG Priority 2 checkpoints as a minimum requirement. And we make every effort to ensure that all the content on our site meets this standard too. We are making every effort to ensure that we don't exclude any users. For example:
We try to publish all our text content as accessible HTML rather than in other formats such as PDF. Where we do publish PDFs or other formats our policy is to make them as accessible as we can.
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