Promoting your accommodation effectively is critical to increasing the direct conversion of your website and you must use every tool you can to showcase your asset - strong Hero header imagery, positive descriptive content, bulleted facilties list, image galleries and very strong calls to action to book direct and view offers.

There is no reason for not having this information on your main accommodation page and subsequent pages for ech room or suite type as shown below.

As ever the aim is to REDUCE FRICTION - you should be helping the guest find the correct room and offer and then importantly driven them quickly and directly to the relevant booking page.

Your web booking engine should be linking directly from each room type or package through to your booking page. Each room type can be set up with a separate Price Group which will only show that type of room making it easy for the guest to book.

If you have some special offers these should be highlighted using clear calls to action - using "Feature Boxes" to link to specific pages for each promotion. Don't just promote but make sure the Call to Action for the guest takes them straight where they expect to go.

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Accommodation

The fictional Brigadoon Hotel is, quite literally, Scotland's Destination of Dreams but unlike other hotels it can and does reinvent its accommodation as and when it's necessary. The Brigadoon features the widest range of overnight accommodation offering guests the very best choice and quality of rooms in the country.

The hotel itself has fifty ensuite bedrooms offering a mix of luxury suites, deluxe and standard twin/double bedrooms and the wonderfully spacious penthouse loft apartment.

In addition Brigadoon Estate offers six traditional Scottish style cottages each designed to commemorate famous Scots and our history along with our modern but sympathetically located family apartments.

All of our rooms and accommodation pacakges are available to book online through our own website and we encourage all of our guests to ALWAYS Book Scotland Direct. Not only do you as guests assure yourselves of the very best rates, best availablility and service you also help the hotel improve its services.

You can read our own Best Rate Guarantee using the link below.

All of our bedrooms are designed to the highest quality and all include the following amenities

Each room offers

• En Suite Bathrooms
• King-sized double beds or two large singles
• Egyptian cotton duvet covers
• Bathrobe and Slippers,
• Brigadoon Aromatics luxury toiletries,
• In-room entertainment system with Bluetooth Speaker
• Fresh hospitality trays brought to your room with fresh milk on request.
• Complimentary high speed Wifi or Wired Connection Internet Access.

Please feel free to browse our rooms virtually.

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To Do List

• Create an introductory accommodation page with descriptive content, quality imagery, titles and video if available
• Always have Book Direct and booking calendar on EVERY page (Site Wide)
• Create a separate page for each style of room on offer (helps with SEO too)
• Create page relevant Calls to Action (Feature Boxes below) to take the user straight to the room type they prefer
• Feature Boxes below are more contemporary and use solid colour - other pages will use images but all are actively linked to help take the guest to where they want to go

Downloads and Links